Limelight Department specializes in Internet marketing and online/offline marketing integration. We take advantage of the Internet's ability to track consumer data to drive the most successful marketing campaigns possible. We can build a new solution with your
existing
marketing
material or assist you in developing a custom plan to effectively market to your target audience.
Site/Market/Competition Analysis
No matter what stage you're at with growing your business, research is key to making informed decisions. Comprehensive analysis determines major competitors, how well-established they are, and how they respond to changes in the market, along with identifying effective marketing strategies for reaching your target audience.
Conversion Testing/Analysis
Testing and analysis considers website traffic data, site design, technical analysis, and usability issues to remove obstacles customers may find on your site, with the goal of optimizing conversion.
Keyword Research
Professional research uncovers the keywords and phrases that people actually use when they are searching for your products and services. The keywords you think are used and what is really used are often not the same.
Search Engine Optimization
Strategic and methodical changes to the content and design of your website will improve your volume and quality of traffic. Search engine friendly sites see greater targeted traffic, and naturally higher placements in search results.
Link Building
A good link profile draws consistent, targeted traffic to a website and helps maintain website popularity. Obtaining high-quality links from and to contextually relevant sites builds a stable marketing platform and drives your site to top rankings.
Directory Submissions
Manual submission is time consuming and some directories provide little benefit. Get the most out of your marketing by getting listed in the ones that provide real value.
Reputation Management
What are people saying about your business. Effective and quick responses to negative results can salvage your business reputation, or enhance an already positive one.
Content Creation
Good website content is keyword rich, organized for easy indexing by search engines and helpful to your customers. Professionally produced content is interesting, informative, and effective in reaching your targeted audience.
Sales Copy Writing
The difference between good sales copy and great sales copy turns drive-by visitors into buyers. Great sales copy combined with effective advertising provides real value for your site visitors, and more business for you.
Satellite Sites
Build and optimize multiple keyword-optimized websites that target one aspect of your business to create a strong link profile and draw niche traffic.
Motion Graphics
Judicious use of video and animation technology on a website can transform your website from dull to dazzling without compromising usability or search engine friendliness.
Streaming Video
Video has become a commonplace marketing tool that adds interest to your website. Visitors stay longer, leading to better conversions, greater profit, and more repeat visitors.
Pay-Per-Click Marketing
Harness the power of your keywords and put it to work for you. Professional management of your PPC campaign takes the stress off you and allows you to focus your energy where you want to - on your business, not your ad listings.
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Article Marketing
Professionally written articles related to your industry, which are then distributed and published in blogs, directories and related publications. Article distribution increases your link profile and the visibility of your business online.
Email Marketing
Cost-effective, direct marketing to your target audience. Emails enhance your relationships with current customers, encourage customer loyalty, and build new relationship with potential customers.
Social Marketing
Social media generates publicity by taking your message directly to the consumer. Networking, social news sites, and blogs connect you with active and curious online communities and increases your branding and linkability.
Viral Marketing
Get people talking with a campaign that naturally spreads through word-of-mouth enthusiasm and the conveniences of the Internet.
Affiliate Marketing
Get hooked up with businesses that will reward you for sending customers their way, and receive the same benefits in return from other businesses. Deploying a global sales force has never been easier, and pay them only when they make you money.
Limelight Department offers everything
you might need for your website development
project.
Website Design
Limelight Department offers top quality website development. Marketing savvy and search engine friendly websites that are both appealing and functional.
Web Hosting
Affordable, reliable, and convenient web hosting plans for your complete online needs.
Email Hosting
Get professional email hosting for your domain instead of relying on free mail accounts. Effective spam blocking and easy email management.
Integrated Newsletter / Bulk Email System
Help build your brand and drive sales. Why pay through the roof for a co-branded services when you can have full email newsletter management integrated right into your site with a robust and user-friendly interface.
FTP (File Transfer/Storage) Accounts
Easy to use, convenient, and secure transfer of large files. FTP service increases productivity and eliminates the need to burn CDs or risk losing data.
Shopping Carts
Good shopping cart software makes the difference in e-commerce. Inventory control, shipping, promotions and tax calculations are just some of the features great cart software should provide.
Merchant Accounts
For effective payment processing, set up an Internet merchant account and accept web-based payment in real time.
Database and Application Development
Database solutions for managing your critical business information. Solve your data management issues or expand your capabilities with customized solutions.
Content Management System
Stop paying for incremental website updates. We put the power of the web directly in your hands by allowing you to update your own website if you wish.
Web Statistics, Analytics and Conversion Metrics
Pinpoint why and where people leave your site. Web metrics shows how customers found you, where they came from, what they looked at on your site, how long they stayed, and other critical information to help you maximize conversions and content effectiveness.
Offline Marketing
As a full service ad agency we can also develop and deploy high quality offline marketing campaigns. Using techniques proven in offline marketing combined with the conversion analysis of online marketing to define the most effective messages available, you know we are getting the best performance possible from your advertising investment.
Print Media Design
Professionally designed print media can help you reach a wider audience and reach them more effectively. Creative solutions for your print needs, within your budget and that mesh with your website or existing campaigns.
Editorial Writing
Our editorial writing service writes to the needs and target audience of each specific project. Existing content can be rewritten or new compelling content created.
Media Planning & Purchasing
Planning, placement, and purchase of the media that will be the most effective for your business. Target your demographics locally, regionally or nationally.
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Limelight Department™
Business Marketing Solutions
Limelight Department is Eugene’s fastest growing advertising agency. We ensure the best possible results for our clients by utilizing analytics to quantify return on advertising campaigns both online and offline.
